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The Media and Film School

6B03201 – Public Relations

Degree awarded: Bachelor of Social Science in the DP 6B03201 – «Public Relations».

Academic path: Digital PR/ Producing in PR.

The Public Relations program trains competitive and strong public relations (PR) specialists who are in demand in the modern labor market in various fields – from communication, advertising agencies to banks, retail, HoReCa, IT companies, the creative industry and so on.

The specialty is located at the intersection of marketing, sociology, communications and journalism. PR specialists are at the center of the most important events in the business world and the public sphere. They influence opinion leaders, build trust in brands, advise top managers of companies and government agencies, masterfully manage crisis communications and much more.

Graduates of the program already work or have worked in the PR departments of Air Astana, 1Fit, AIESEC, Parmigiano Group, MOST media, Channel 7, Grey Cardinals, PBN Hill+Knowlton Strategies, DASM, 4D Click, PR Guide, Jooz Agency, Decode and many other companies.

Students will have a practice-oriented learning process under the guidance of teachers with more than 10 years of experience in the media industry and a reputable faculty.

The faculty includes top and middle managers of the public relations departments of telecom, banking, industrial, financial, government, IT and other industries.

The training program was created jointly with PR experts from the National Association for Public Relations of the Republic of Kazakhstan, PG communications, MA communications, Change PR agencies, Alina Group companies, Kazakhstan Sustainability Foundation, Altyn Almas and others.

Languages of study: Russian, Kazakh.

Who can a graduate work for:  Due to the wide range of disciplines, a graduate of this degree program can work as a PR specialist, media manager, journalist, producer of PR projects, digital communicator, content creator, influencer manager, SMM specialist, event manager, DevRel, specialist in creating a personal brand, influencer/blogger, etc.

6B03203 – New Media

Degree awarded: Bachelor of Social Science in the DP 6B03203 – «New Media».

Academic path: Immersive Media/Multimedia Reportage.

The New Media program is a new approach to teaching journalism. The program will be of interest to students who want to learn how to create their own media, monetize and promote them, create multi-format content: video blogs, podcasts, text blogs, online media, media in messengers and blog platforms, independent media.

The feature of the program is an immersion of students into the topic of immersive media, creating content in VR, AR, MR formats for multiverse.

Students will create their own media during their studies and launch it as a start-up. That is, by the end of their studies, students will not only have the skills to create media content, but also understand the stages of development of a media start-up and its monetization.

The program is suitable for those who are ready to learn journalism, approaches in new media, are ready to create text and multimedia content, are interested in creating their own blogs and a media start-up.

Languages of study: Russian, Kazakh

Who can a graduate work for:  Due to the wide range of disciplines, a graduate of this degree program can work as a media manager, media producer, journalist, web content editor, reporter, copywriter, SMM specialist, content creator, blogger/influencer, etc.

6B03204 - Content, Marketing and Data Analysis

Degree awarded: Bachelor of Social Science in the DP “Content, Marketing and Data Analysis (Media)”.

In an environment where every company becomes a media carrier, there is a growing demand for specialists with knowledge and skills at the intersection of marketing, content and digital skills. These specialists work with online communities of users and clients of their companies, form their loyalty and involve them in interaction with the company through content, are able to analyze various metrics using BI and Data Science tools.

Languages of study: Russian.

Who can a graduate work for: Due to the wide range of disciplines, a graduate of this degree program can work as a community manager, business analyst, digital marketer, data analyst, content manager, and so on.

6В02103 – Digital Filmmaking

Degree awarded: Bachelor of Arts in the «6В02103 – Digital Filmmaking».

Academic paths: Directing/Screenwriting/Cinematography/Producing.

Filmmaking is the process of creating a movie, starting from the moment of writing the script and ending with work on editing and color correction of the finished film.

The Digital Filmmaking program includes all stages of the modern film creation process and offers applicants a unique opportunity already in the first year to try their hand at different professions – to learn how to tell stories and write scripts; organize the filming process; shoot and edit videos – before deciding which of the areas of the film industry to associate their future career with.

The faculty consists of acting directors, screenwriters and producers with extensive experience in filming and promoting films internationally.

Students actively cooperate with Kazakhfilm, Medior, Tiger Films, Idea Cinema and others film companies. They take part in projects of the State Center for the Support of National Cinema, filming movies and television series, including such as «Soldier of Love», «Fragrant Heart».

Students have experience in working with such directors as Akan Satayev, Adilkhan Yerzhanov, Farkhat Sharipov, Aidyn Sakhaman.

This program is suitable for students who want to visit a real film set, find out how the studio works from the inside, as well as make many professional acquaintances with masters of domestic cinema and potential employers.

Languages of study: Russian.

Who can a graduate work for:  Due to the wide range of disciplines, a graduate of this degree program can work as a stage director, screenwriter, actor, director of photography, art manager, producer.

6В02104 - Acting for Film

Degree awarded: Bachelor of Arts in the DP 6В02104 – «Acting for Film».

The Acting for Film program is a unique program that provides an opportunity to comprehensively study the film industry, develop practical and technical skills.

The learning process is built on a “simple-to-complex” basis. Students get acquainted with acting techniques, from the first year of study they work in front of a camera with professional lighting equipment, learn to record self–casting sessions, work on speech and plastics, gain skills in performing stunt tricks, work with roles of different film genres – drama, comedy, action, period and musical films.

While studying under this program, the student learns not only acting skills, but also the basics of writing a script, working with photography, film and sound recording equipment, the basics of art project management, law in the film industry, and the processes of creating staged projects.

Languages of study: Russian.

Who can a graduate work for: Due to the wide range of disciplines, a graduate of this degree program can work as an actor in film projects and modern theater companies, casting director, actors’ agent, art director, art manager in the field of cinema.

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