The School of Management

Management – is an actively developing science, it is quite multifaceted and vast. After graduating from the educational program “Management”, you will become a specialist able to ensure the most effective management of the organization, using the management tools of HR management, Lean, Kaizen and modern IT technologies
Language of study: Kazakh, Russian, English
Duration of study:
6B04101 Management, full–time education – 3 years
6B04101 Management, full–time education (based on TVE) – 2 years
The mission of the educational program “Management”: is to contribute to the development of society by forming successful and effective managers of a new formation with modern professional and personal competencies
The purpose of the educational program: The formation of students’ personal qualities, as well as knowledge, skills and abilities in the field of enterprise management and business organization

The purpose of the educational program: is to train qualified specialists in the field of digital logistics who are able to use the latest technologies in managing and optimizing logistics processes based on innovative approaches to digitalization in supply chains.

Language of study: Russian

Advantages of training: This program provides for the work of a neuromarketing laboratory. The Neuromarketing laboratory is equipped with a video camera, microphone and Tobii Eye Glasses 2 mobile eye tracking system, which provides objective data on consumer perception of various brands and brands and allows you to identify hidden factors influencing the decision-making process.
Language of study: Kazakh, Russian, English
Duration of study:
6B04104 Marketing, full–time education – 3 years
6B04104 Marketing, full–time education (based on TVE) – 2 years
The mission of the educational program “Marketing”: We are changing the view of traditional marketing in Kazakhstan by applying innovations in the training of specialists of a new format
The purpose of the educational program: is to train competitive specialists with fundamental knowledge, research skills, innovative tools and information technologies to carry out independent activities in the field of marketing

Advantages of training: Training in the Content, Marketing and Data Analysis program provides students with a unique advantage due to an integrated approach combining knowledge and skills from three key areas: IT, marketing and media, which allows them to acquire complex skills relevant to the modern labor market and successfully apply them in practice, as well as develop entrepreneurial potential and readiness for innovative projects.
Language of study: Russian
The duration of the training:
6B04120 Content, Marketing and Data Analysis (Marketing), full–time education – 3 years
6B04120 Content, Marketing and Data Analysis (Marketing), full–time education (based on VET) – 2 years
The mission of the Content, Marketing and Data Analysis educational program: is to form future leaders in the field of digital marketing and data analysis, providing them with a high level of knowledge and skills in creating innovative content and developing effective marketing strategies. We strive to develop creative thinking and analytical skills, prepare students for successful careers where they can embody ideas, create value and change the business landscape using advanced methods and technologies.
The purpose of the educational program: is to train educated professionals with knowledge in creative content, data analysis and digital marketing, who are able to launch innovative projects at the junction of different fields and create a new transformational experience for users

Degree awarded: Bachelor’s degree in the field of services in the EP “6B11301 – Logistics”
Educational trajectory: Supply chain management, Logistics in the enterprise
Language of study: Kazakh, Russian, English
Duration of study:
6B11301 – Logistics, full–time education – 3 years
6B11301 – Logistics, full-time education (on the basis of VTE) – 2 years
The mission of the Logistics educational program: is to form knowledge and competencies, create and develop skills and abilities in the field of logistics and supply chain management for future independent activities that meet the requirements of modern market conditions.
The purpose of the educational program: is to develop students’ professional qualities, as well as knowledge, skills and abilities in the field of logistics management and supply chain organization
Bachelors in the field of Logistics services carry out professional, analytical, and consulting activities: at enterprises of all forms of ownership and spheres of activity; in government agencies; in procurement and trade organizations; in manufacturing companies; in research organizations; companies in the real sector of the economy; SMB.

The Digital Marketing educational program provides students with fundamental knowledge and practical skills in the field of modern digital marketing methods and tools, which allows them to successfully manage online campaigns, analyze data, and create effective marketing strategies in a digital environment.
Language of study: Russian
Duration of study:
6B04124 Digital marketing, full–time education – 3 years
6B04124 Digital marketing, full–time education (based on VTE) – 2 years
The mission of the Digital Marketing educational program: is to provide students with high-quality education and skills necessary for a successful career in digital marketing. We strive to develop students’ deep understanding of digital marketing strategies and tools, as well as inspire them to think innovatively and behave ethically in this dynamic field. The mission of the program is to train professionals who are able to create meaningful marketing strategies, contribute to the development of the industry and successfully cope with the challenges of the digital age.
The purpose of the educational program: is to train competitive specialists with fundamental knowledge, research skills, innovative tools and information technologies to carry out independent activities in the field of digital marketing