EP “Management”
B044 – Management and Administration
Program title: 6B04101 Management — Bachelor of Management
Duration:
6B04101 Management, full-time study – 3 years
6B04101 Management, full-time study (based on TVET/college) – 2 years
Language of instruction: Kazakh / English / Russian
Mission of the “Management” Educational Program To contribute to the development of society by educating successful and effective managers of a new generation equipped with modern professional and personal competencies.
Program Description
The Management program at AlmaU is a dynamic interdisciplinary degree designed to prepare the next generation of global leaders. The bachelor’s program in management aims to train competent specialists capable of solving a wide range of managerial tasks across organizations in various industries.
Students acquire fundamental knowledge of managing people and processes, develop skills in business information analysis, planning, decision-making, and effective teamwork. Particular emphasis is placed on the practical application of theory through projects, internships, and case-based learning.
Program Objective
To develop students’ personal qualities as well as knowledge, skills, and competencies in enterprise management and business organization.
Key Program Objectives
Learning Outcomes
Upon completion of the program, graduates will be able to:
✔ understand the key concepts and theories of management;
✔ apply analytical methods to evaluate business situations;
✔ demonstrate effective teamwork and communication skills;
✔ understand the fundamentals of financial management, marketing, and project management;
✔ be prepared for professional activities related to organizational management.
The purpose of the educational program: is to train qualified specialists in the field of digital logistics who are able to use the latest technologies in managing and optimizing logistics processes based on innovative approaches to digitalization in supply chains.
Language of study: Russian
B047 – Marketing and Advertising
Program title: 6B04104 Marketing — Bachelor of Marketing
Duration:
6B04104 Marketing, full-time study – 3 years
6B04104 Marketing, full-time study (based on TVET/college) – 2 years
Language of instruction: Kazakh / English / Russian
Mission of the “Marketing” Educational Program: We transform the perception of traditional marketing in Kazakhstan by applying innovative approaches in preparing a new generation of specialists.
Program Description The program prepares next-generation professionals equipped with innovative technologies, analytical tools, and creative promotion methods. Students study modern digital solutions, neuromarketing research, and effective communication strategies.
A practice-oriented approach, real business cases, and research methods enable graduates to become highly qualified specialists capable of implementing advanced marketing strategies based on scientific research and strengthening companies’ competitive positions in a dynamic environment.
Program Objective To prepare competitive marketing specialists with fundamental knowledge, research skills, innovative tools, and modern information technologies for independent professional activity.
Learning Outcomes
Upon completion of the program, graduates will be able to:
Advantages of training: Training in the Content, Marketing and Data Analysis program provides students with a unique advantage due to an integrated approach combining knowledge and skills from three key areas: IT, marketing and media, which allows them to acquire complex skills relevant to the modern labor market and successfully apply them in practice, as well as develop entrepreneurial potential and readiness for innovative projects.
Language of study: Russian
The duration of the training:
6B04120 Content, Marketing and Data Analysis (Marketing), full–time education – 3 years
6B04120 Content, Marketing and Data Analysis (Marketing), full–time education (based on VET) – 2 years
The mission of the Content, Marketing and Data Analysis educational program: is to form future leaders in the field of digital marketing and data analysis, providing them with a high level of knowledge and skills in creating innovative content and developing effective marketing strategies. We strive to develop creative thinking and analytical skills, prepare students for successful careers where they can embody ideas, create value and change the business landscape using advanced methods and technologies.
The purpose of the educational program: is to train educated professionals with knowledge in creative content, data analysis and digital marketing, who are able to launch innovative projects at the junction of different fields and create a new transformational experience for users
Program title: Logistics
Duration: 3 years
Language of instruction: Kazakh / English / Russian
Program Description
Students study transportation planning, warehousing operations, inventory management, international transportation, and digital technologies in logistics. The program combines economic knowledge, analytical skills, and practical training through company case studies, simulations, internships, and real business projects.
Program Objective
To prepare qualified specialists in logistics and supply chain management based on best practices and the use of modern logistics tools and methods.
Learning Outcomes
Upon completion of the program, graduates will:
✔ understand the principles of supply chain management;
✔ be able to plan transportation and select optimal routes;
✔ apply inventory management and warehouse logistics methods;
✔ use digital technologies and analytical tools;
✔ make managerial decisions under conditions of uncertainty.
The Digital Marketing educational program provides students with fundamental knowledge and practical skills in the field of modern digital marketing methods and tools, which allows them to successfully manage online campaigns, analyze data, and create effective marketing strategies in a digital environment.
Language of study: Russian
Duration of study:
6B04124 Digital marketing, full–time education – 3 years
6B04124 Digital marketing, full–time education (based on VTE) – 2 years
The mission of the Digital Marketing educational program: is to provide students with high-quality education and skills necessary for a successful career in digital marketing. We strive to develop students’ deep understanding of digital marketing strategies and tools, as well as inspire them to think innovatively and behave ethically in this dynamic field. The mission of the program is to train professionals who are able to create meaningful marketing strategies, contribute to the development of the industry and successfully cope with the challenges of the digital age.
The purpose of the educational program: is to train competitive specialists with fundamental knowledge, research skills, innovative tools and information technologies to carry out independent activities in the field of digital marketing
Program title: 6B11101 Restaurant and Hospitality Management — Bachelor of Service Industry
Duration:
6B11101 Restaurant and Hospitality Management, full-time study – 3 years
6B11101 Restaurant and Hospitality Management, full-time study (based on TVET/college) – 2 years
Language of instruction: Kazakh / Russian / English
Mission of the Educational Program The mission of the “Restaurant and Hospitality Management” program is to prepare highly qualified and competitive specialists for the hospitality industry, equipped with modern professional knowledge, managerial skills, and the ability to operate effectively in a rapidly developing service economy.
Program Description
The “Restaurant and Hospitality Management” educational program is aimed at preparing specialists for hospitality industry enterprises, including hotels, restaurants, tourism complexes, and other service organizations. The program focuses on developing professional competencies in hotel and restaurant management, customer service organization, service quality assurance, and effective business process management.
During the course of study, students acquire fundamental knowledge in management, marketing, economics, and the organization of restaurant and hotel businesses, as well as master modern technologies for managing service enterprises. Special attention is given to practical skills development through internships, case-study methods, project-based learning, and interaction with representatives of the hospitality industry.
The program develops students’ strategic thinking, leadership qualities, entrepreneurial skills, and the ability to adapt to modern conditions of the hospitality industry at both national and international levels.
Program Objective
To prepare qualified specialists for the hospitality industry who possess professional knowledge, managerial competencies, and practical skills necessary for effective management of restaurant and hotel enterprises.
Key Objectives
Learning Outcomes
Upon completion of the program, graduates will:
✔ understand the fundamentals of the hospitality industry and the principles of managing hotel and restaurant enterprises;
✔ apply managerial, economic, and marketing tools in the service sector;
✔ organize customer service and manage service processes;
✔ understand service quality management and competitiveness principles;
✔ analyze the activities of hospitality enterprises and make managerial decisions;
✔ demonstrate effective communication, teamwork, and leadership skills;
✔ be prepared for professional careers in hotels, restaurants, tourism, and service organizations.
Program title: 6B11188 Tourism and Event Management
Duration: 3 years
Language of instruction: Kazakh / Russian / English
Program Description
The “Tourism and Event Management” program at AlmaU is an innovative program aimed at developing students’ personal qualities as well as knowledge and skills in tourism management and event organization. The program prepares specialists capable of working in the modern hospitality and event industries using a project-entrepreneurial approach.
Program Objectives
The main objective is to develop competencies in managing tourist destinations and organizing events of various scales. The program aims to:
Learning Outcomes
Upon completion of the program, graduates will:
✔ understand the principles of operation of tourism organizations, event companies, and service processes;
✔ develop innovative travel programs and marketing and sales strategies in hospitality;
✔ possess financial and economic analysis, accounting, and personnel management skills in the industry;
✔ apply digital tools and AI for data analysis and professional problem-solving;
✔ build effective communication in the state and foreign languages.
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