The AlmaU School of Management announces the opening of enrollment for the 4th annual course, combining theory, practice, and hands-on experience with modern neuromarketing technologies. The program will be held at the AlmaU Neuromarketing and Neuromanagement Laboratory with over 8 years of research and project experience.
What you will gain:
- 10+ business cases and practical tasks for real-world neuromarketing application
- 72 hours of intensive theory and practice
- Hands-on work with advanced equipment: Eye-tracker, FaceReader, GSR
- Development of your own applied project under academic supervision
- Opportunity to publish research results in academic journals
- Certificate of professional development upon completion
Course program:
- May 18: Introduction to neuromarketing, neurophysiology of perception, and consumer behavior
- May 19-22: Neuromarketing methods, hypothesis building, data collection, analysis of visual and emotional elements, hands-on equipment practice
- May 25-28: Team-based applied research projects
- May 29: Data processing, report preparation, project defense, and program closing
Instructors:
- Madina Smykova – Candidate of Economic Sciences, Professor Emerita, author of 130+ articles and 7 monographs
- Elmaira Orazgaliyeva – PhD, Senior Researcher, author of 20+ publications in marketing and neuromarketing
- Akdana Abuzhalitova – MSc, Head of the Neuromarketing and Neuromanagement Laboratory
- Gulsanat Bekenova – MSc, Specialist in quantitative data analysis
Dates:
May 18-29, 2026
Venue:
Neuromarketing and Neuromanagement Laboratory, AlmaU, Almaty
Application deadline:
May 18, 2026
Capacity:
Limited to 20 participants
Fees:
- Full price: 145,000 KZT
- Early bird (before May 4, 2026): 115,000 KZT
- Special price for staff members: 65,000 KZT
- Corporate discount (3+ participants): 10%
Registration is available via the link: Регистрация на курс повышения квалификации
For inquiries: Akdana Abuzhalitova, +7 775 88 23213