Laboratory of Neuromarketing and Neuromanagement

— This is a new branch of marketing that uses methods and ideas from neuroscience, psychology and economics for marketing purposes.

The purpose of the Laboratory 

is to form a competitive research and training center that carries out fundamental and applied research in the field of marketing.

Laboratory Tasks:

1. to train students, postgraduates and doctoral students to conduct neuromarketing research;
2. conducting scientific research;
3. implementation of applied projects;
4. provision of consulting services;
5. dissemination of new knowledge and technologies in the Republic of Kazakhstan;
6. development of interest among students, undergraduates, doctoral students and young scientists in research activities.

The first laboratory in Kazakhstan, which was created with the support of the business partner of Magnum Cash&Carry LLP.

The AlmaU neuromarketing laboratory is equipped with a modern Tobii Eye glasses II mobile eye tracking system, facereading technology and aroma sprayers.