On October 5-6, 2024, AlmaU hosted a training program in collaboration with Zhejiang University of Finance and Economics (ZUFE, China). The program featured a series of expert-led lectures and discussions on topics ranging from global supply chain management to cross-border e-commerce, delivered by esteemed professors from Zhejiang University of Finance and Economics (ZUFE).
Over the course of two days, participants attended a series of lectures and engaging discussions on essential themes, including:
- Chinese Automobile Enterprises Going Global: Supply Chain Management and Product Competitive Advantage
- International Marketing of China’s New Energy Vehicles: Background, Strategies and Cases
- Expression of the Beauty of Chinese Culture
- Communication Methods and Strategies of International Business Chinese
- Make Business at Your Fingertips: ABC Matrix of Cross-border E-commerce
- Business Live Broadcast of Cross-border Team: Training and Practice
The training was led by esteemed professors from Zhejiang University of Finance and Economics:
- Professor Chen Ying
- Associate Professor Zhao Qian
- Associate Professor Sun Jiurong
The program was aimed at developing practical skills and an in-depth understanding of modern business realities. A better understanding of Chinese culture, enterprises and business models will help to succeed in doing business with China.
Participants who attended the full two-day training received certificates of completion from ZUFE.
This training marks a significant step in strengthening academic ties between Kazakhstan and China. AlmaU continues to expand its international collaborations, offering students and partners unique opportunities to learn from leading global experts.
We believe such programs open new horizons for integration into the global economy and foster the development of future business leaders.